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Now showing items 31-33 of 33
Big data analytics : digital marketing and decision-making
(CRC Press, 2023)
"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry ...
AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots
(Palgrave Macmillan, 2019)
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ...
The ultimate guide to digital marketing
(DigitalMarketer LLC, 2018)