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Now showing items 31-35 of 35
Event sponsorship and fundraising : an advanced guide
(Kogan Page, 2019)
"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ...
Marketing strategy and competitive positioning
(Prentice Hall, 2017)
The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and ...
Marketing management
(Pearson, 2019)
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern ...
International marketing and export management
(Pearson, 2016)
This book offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. ...
Myth in modern media management and marketing
(IGI Global, 2019)
This book is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on ...