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Now showing items 31-40 of 43
Marketing : an introduction
(Pearson, 2019)
This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply ...
Event sponsorship and fundraising : an advanced guide
(Kogan Page, 2019)
"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ...
Marketing : concepts and strategies
(Cengage Learning EMEA, 2019)
This book gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding ...
Marketing peace for social transformation and global prosperity
(IGI Global, 2019)
"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the ...
Marketing management
(Pearson, 2019)
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern ...
Handbook of research on identity theory in marketing
(Edward Elgar Publishing, 2019)
The Handbook explores [1] what makes an identity come to mind [2] what creates strong associations between identities and products [3] how consumers use brands to verify who they are or want to become [4] how consumption ...
Financial dimensions of marketing decisions
(Palgrave Macmillan, 2019)
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms ...
Foundations of marketing
(Cengage Learning, 2019)
Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds. The 8th edition's extensive coverage of current marketing strategies ...
Consumer behavior
(Pearson, 2019)
This book explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful ...
Myth in modern media management and marketing
(IGI Global, 2019)
This book is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on ...