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Now showing items 31-34 of 34
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
(Kogan Page, 2017)
This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile ...
Marketing strategy : based on first principles and data analytics
(Palgrave Macmillan, 2017)
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources ...
MKTG : principles of marketing
(Cengage Learning, 2017)
Marketing research : an applied approach
(Pearson, 2017)
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material.