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Now showing items 21-30 of 35
Account based marketing for dummies
(Wiley, 2016)
This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ...
Customer engagement marketing
(Palgrave Macmillan, 2018)
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and ...
Marketing management : an Asian perspective
(Pearson, 2018)
This book is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Mobile marketing management : case studies from successful practices
(Routledge, 2019)
This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, ...
Fashion marketing management
(Woodhead Publishing India Pvt. Ltd., 2019)
Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including ...
Marketing management for non-marketing managers : improving returns on marketing investments
(American Institute of Certified Public Accountants, 2013)
This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing ...
Social marketing in action : cases from around the world
(Springer, 2019)
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly ...
A framework for marketing management
(Pearson, 2016)
The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th edition approaches ...
Marketing management
(Chenelière Èducation, 2018)
This book is a practical introduction to marketing. It aims to help students acquire an overall strategic vision of the field. In this first English edition, based on the French fifth edition, the content has been updated ...
Marketing management
(McGraw-Hill, 2019)