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Now showing items 21-30 of 82
Financial resource management : sport, tourism, and leisure services
(Sagamore Publishing, L.L.C., 2008)
This book is written with the needs of the sport, tourism, and leisure service manager in mind. Initially discussing the principals of economics and finance, this book provides the reader with the necessary skills and ...
Destination marketing : an integrated marketing communication approach
(Elsevier, 2008)
Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing ...
Resort destinations : evolution, management and development
(Elsevier, 2009)
Using original case studies based on the author's own research, this book uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean. * Discusses the ...
Consumer psychology of tourism, hospitality and leisure
(CABI, 2004)
This book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, ...
Japanese tourism and travel culture
(Routledge, 2009)
This book examines Japanese tourism and travel, both today and in the past, showing how over hundreds of years a distinct culture of travel developed, and exploring how this has permeated the perceptions and traditions of ...
A companion to tourism
(Blackwell Publishing Ltd, 2004)
Covers cutting-edge perspectives and topics, including tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development.
Destination branding : creating the unique destination proposition
(Elsevier Ltd, 2004)
Tourism and sustainable community development
(Routledge, 2000)
Contemporary tourism : an international approach
(Elsevier, 2008)
This book presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ...
Marketing in travel and tourism
(Butterworth-Heinemann, 2009)
This book aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and ...