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Now showing items 21-28 of 28
Communication and health : media, marketing and risk
(Palgrave Macmillan, 2022)
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, ...
Commodity marketing : strategies, concepts, and cases
(Springer, 2022)
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of ...
Integrated marketing communications : a global brand-driven approach
(Palgrave Macmillan, 2022)
This book presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, ...
Foundations of marketing
(Cengage Learning, Inc., 2022)
This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while ...
Marketing metrics : leverage analytics and data to optimize marketing strategies
(Kogan Page, 2022)
"Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many ...
Marketing strategy : text and cases
(Cengage Learning, Inc., 2022)
You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, ...
Marketing
(McGraw-Hill, 2022)
Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the ...
Social media marketing workbook 2022
(Independently published, 2022)