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Marketing
(McGraw-Hill, 2021)
The 3rd edition is designed to show students how organisations can create deliver and capture value for customers and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental ...
Marketing and smart technologies : proceedings of ICMarkTech 2020
(Springer, 2021)
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and ...
Marketing strategy : overcome pitfalls and create effective marketing
(Kogan Page, 2021)
"Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework ...
Marketing tourism and hospitality : concepts and cases
(Palgrave Macmillan, 2021)
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range ...
Marketing management : past, present and future
(Springer, 2021)
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new ...
Key marketing metrics : the 50+ metrics every manager needs to know
(Pearson, 2021)
"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not ...
Marketing for nonprofit organizations : insights and innovations
(Oxford University Press, 2021)
The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. This new edition highlights new and innovative organizations ...
The theory of the marketing firm responding to the imperatives of consumer-orientation
(Palgrave Macmillan, 2021)
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing ...
The Routledge companion to marketing research
(Routledge, 2021)
"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and ...
The manager's guide to competitive marketing strategies
(CRC Press, 2021)
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, ...