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Now showing items 21-30 of 44
Sustainable innovation : trends in marketing and management
(Palgrave Macmillan, 2020)
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and ...
International marketing strategy : the country of origin effect on decision-making in practice
(Springer, 2020)
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing ...
Dynamic digital marketing : master the world of online and social media marketing to grow your business
(Wiley, 2020)
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer ...
Contemporary issues in strategic marketing
(Istanbul University Press, 2020)
Marketing and the law
(LexisNexis Butterworths, 2020)
This text is designed to enable those in business, lawyers, and students to ascertain and understand the key legal principles that apply to the marketing of goods and services. Drawn from a broad range of areas of law, ...
Consumer behavior : building marketing strategy
(McGraw-Hill, 2020)
This book builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and ...
Principles of marketing for a digital age
(SAGE Publications, 2020)
The book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The ...
Principles of marketing
(Pearson, 2020)
This book covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with ...
Marketing projects
(CRC Press, 2020)
The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for ...
Value in marketing : retrospective and perspective stance
(Routledge, 2020)
"The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted ...