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Now showing items 21-30 of 43
Mobile marketing management : case studies from successful practices
(Routledge, 2019)
This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, ...
Ethics, social responsibility and sustainability in marketing
(Springer, 2019)
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, ...
Marketing management : a relationship approach
(Pearson, 2019)
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and ...
Fashion marketing management
(Woodhead Publishing India Pvt. Ltd., 2019)
Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including ...
Social marketing in action : cases from around the world
(Springer, 2019)
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly ...
International marketing strategy : analysis, development and implementation
(Cengage Learning, 2019)
Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development ...
Marketing innovations in the automotive industry : meeting the challenges of the digital age
(Springer, 2019)
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital ...
Marketing management
(McGraw-Hill, 2019)
Political marketing : principles and applications
(Routledge, 2019)
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what ...
Digital marketing all-in-one for dummies
(Wiley, 2019)
A well-executed digital marketing plan is a proven component of success in business, and this book covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert ...