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Now showing items 21-29 of 29
Principles of marketing
(Pearson, 2018)
This book keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ...
Marketing management
(Chenelière Èducation, 2018)
This book is a practical introduction to marketing. It aims to help students acquire an overall strategic vision of the field. In this first English edition, based on the French fifth edition, the content has been updated ...
Direct, digital, and data-driven marketing
(Racom Communications, 2018)
This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...
Principles of marketing
(Pearson, 2018)
This book helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how ...
Integrated marketing communication : creative strategy from idea to implementation
(Rowman & Littlefield, 2018)
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, ...
Measuring marketing : the 100+essential metrics every marketer needs
(De Gruyter, 2018)
This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written ...
Consumer behavior
(Cengage Learning, 2018)
This book, 7th edition draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. ...
Design management : organisation and marketing perspectives
(Routledge, 2018)
This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer ...
The ultimate guide to digital marketing
(DigitalMarketer LLC, 2018)