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Now showing items 231-240 of 241
Marketing for tourism and hospitality : collaboration, technology and experiences
(Routledge, 2019)
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological ...
Marketing for hospitality and tourism
(Pearson, 2022)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Marketing communications in tourism and hospitality : concepts, strategies and cases
(Butterworth-Heinemann, 2009)
This book discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the ...
Destination marketing : creating memorable tourism experiences
(Apple Academic Press Inc., 2023)
"This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers ...
Digital marketing strategies for tourism, hospitality, and airline industries
(IGI Global, 2020)
This book provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections ...
Marketing tourism and hospitality : concepts and cases
(Palgrave Macmillan, 2021)
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range ...
Sustainability leadership in tourism : interviews, insights, and knowledge from practice
(Springer, 2022)
This professional guidebook highlights sustainable tourism development and management for businesses and destinations. It presents a unique collection of expert interviews, combined with latest insights and thoughts on the ...
Introduction to tourism and hotel industry : student handbook: Class - XI
(Shiksha Kendra, 2014)
English for international Tourism: Upper intermediate coursebook (new edition)
(Pearson, 2013)
English for International Tourism is a three-level series designed to meet the English-language needs of professionals working in the tourism industry and students of tourism in further education. Using photos and maps ...
English for international tourism : upper intermediate coursebook
(Pearson, 2013)
This course includes authentic material taken from Dorling Kindersley's acclaimed Eyewitness Travel Guides which explore some of the world's top tourist destinations.