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Now showing items 11-20 of 33
Digital marketing : strategy, implementation and practice
(Pearson, 2019)
This book provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined 7th edition provides ...
Fundamentals of digital marketing
(Pearson, 2017)
This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion ...
Digital marketing : strategy, implementation and practice
(Pearson, 2016)
This book provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business ...
Digital marketing : using new technologies to get closer to your customers
(Kogan Page, 2002)
Digital marketing for dummies
(John Wiley & Sons, Inc., 2020)
This book has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. ...
Introduction to social media marketing : a guide for absolute beginners
(Apress, 2017)
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If ...
Business-to-business marketing communications : value and efficiency considerations in recessionary times
(Palgrave Macmillan, 2017)
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid ...
Branded content : the fateful merging of media and marketing
(Routledge, 2022)
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and ...
Absolute essentials of digital marketing
(Routledge, 2021)
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear ...
Dynamic digital marketing : master the world of online and social media marketing to grow your business
(Wiley, 2020)
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer ...