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Now showing items 11-20 of 21
Services marketing : people, technology, strategy
(World Scientific, 2022)
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...
Artificial intelligence for marketing management
(Routledge, 2023)
This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets ...
Marketing management
(Pearson, 2022)
Marketing management collectively uses a managerial orientation, an analytical approach, a multi disciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management ...
Sustainable marketing and customer value
(Routledge, 2023)
"Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad ...
Marketing management : a cultural perspective
(Routledge, 2020)
"Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. ...
Marketing metrics : leverage analytics and data to optimize marketing strategies
(Kogan Page, 2022)
"Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many ...
Marketing strategy : text and cases
(Cengage Learning, Inc., 2022)
You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, ...
Marketing management : past, present and future
(Springer, 2021)
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new ...
Running events : policies, marketing and impacts
(Routledge, 2023)
"This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on ...
Project marketing : a practical approach
(Routledge, 2023)
This book is a comprehensive and practical guide to project marketing a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, ...