Search
Now showing items 11-20 of 35
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)
This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)
This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...
Event sponsorship and fundraising : an advanced guide
(Kogan Page, 2019)
"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ...
The brand mapping strategy : design, build, and accelerate your brand
(Entrepreneur Press, 2016)
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater ...
Managing customer experience and relationships : a strategic framework
(John Wiley & Sons, Inc., 2017)
This book positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll ...
Marketing management : a relationship approach
(Pearson, 2015)
This work is written for people, mainly students, who want to how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans.
Managing customer relationships : a strategic framework
(John Wiley & Sons, Inc., 2011)
"Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully ...
A preface to marketing management
(McGraw-Hill, 2015)
This book is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By ...
A framework for marketing management
(Pearson, 2016)
The 6th edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their ...
Business-to-business marketing communications : value and efficiency considerations in recessionary times
(Palgrave Macmillan, 2017)
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid ...