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Now showing items 11-20 of 21
Digital marketing : strategy, implementation and practice
(Pearson, 2016)
This book provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business ...
Introduction to social media marketing : a guide for absolute beginners
(Apress, 2017)
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If ...
Business-to-business marketing communications : value and efficiency considerations in recessionary times
(Palgrave Macmillan, 2017)
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid ...
Digital marketing : strategic planning & integration
(SAGE Publications, 2019)
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a ...
Mobile marketing management : case studies from successful practices
(Routledge, 2019)
This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, ...
Direct, digital, and data-driven marketing
(Racom Communications, 2018)
This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...
Digital marketing all-in-one for dummies
(Wiley, 2019)
A well-executed digital marketing plan is a proven component of success in business, and this book covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert ...
Marketing 4. 0 : moving from traditional to digital
(Wiley, 2017)
This book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are ...
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
(Kogan Page, 2017)
This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile ...
AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots
(Palgrave Macmillan, 2019)
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ...