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Now showing items 11-20 of 177
Information and communication technologies in tourism 2014 : proceedings of the international conference in Dublin, Ireland, January 21–24, 2014
(Springer, 2013)
The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption ...
Consumer behavior & marketing strategy
(McGraw-Hill, 2010)
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer ...
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22–25, 2013
(Springer, 2013)
The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, ...
Knowledge management for sales and marketing : a practitioner's guide
(Chandos Publishing, 2011)
This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners ...
Hospitality marketing and consumer behavior : creating memorable experiences
(Apple Academic Press, 2017)
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, "Hospitality marketing and consumer behavior: creating ...
Social media marketing in tourism and hospitality
(Springer, 2015)
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion ...
Handbook of the economics of marketing, volume 1
(North-Holland, 2019)
This book mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives ...
Global business value innovations : building innovation capabilities for business strategies
(Palgrave Macmillan, 2018)
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business ...
Contemporary case studies on fashion production, marketing and operations
(Springer, 2018)
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on ...
Marketing across cultures
(Pearson, 2013)
This book examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that ...