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Now showing items 11-20 of 28
Essentials of marketing analytics
(McGraw-Hill, 2022)
"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at ...
Consumer behaviour and the arts : a marketing perspective
(Routledge, 2022)
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. ...
Marketing management
(Pearson, 2022)
Marketing management collectively uses a managerial orientation, an analytical approach, a multi disciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management ...
Evaluating social media marketing : social proof and online buyer behaviour
(Routledge, 2022)
"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social ...
Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
(Routledge, 2022)
"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, ...
Marketing and the customer value chain : integrating marketing and supply chain management
(Routledge, 2022)
"Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of ...
Foundations of marketing
(McGraw-Hill, 2022)
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned ...
Advanced theory and practice in sport marketing
(Routledge, 2022)
The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information ...
Digital marketing
(Pearson, 2022)
This book is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. ...
Big data : a road map for successful digital marketing
(De Gruyter, 2022)
This book explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, ...