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Now showing items 11-20 of 30
MKTG : principles of marketing
(Cengage Learning, 2021)
Internal marketing : theories, perspectives and stakeholders
(Routledge, 2021)
"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new ...
Consumer behaviour
(Cengage Learning Australia, 2021)
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public ...
Book of branding : a guide to creating brand identity for startups and beyond
(Brand Nu, 2021)
This book is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, ...
Absolute essentials of strategic marketing
(Routledge, 2021)
Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ...
Essentials of marketing research
(McGraw-Hill, 2021)
This book uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced ...
Essentials of marketing : a marketing strategy planning approach
(McGraw-Hill, 2021)
This book looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our ...
Marketing
(McGraw-Hill, 2021)
Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past ...
Social media for small business : marketing strategies for business owners
(Wiley, 2021)
This book delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, ...
Marketing strategy : based on first principles and data analytics
(Red Globe Press, 2021)
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. ...