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Now showing items 11-20 of 43
R for marketing research and analytics
(Springer, 2019)
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an ...
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
(Springer, 2019)
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various ...
Digital marketing : strategy, implementation and practice
(Pearson, 2019)
This book provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined 7th edition provides ...
Qualitative consumer and marketing research : the Asian perspectives and practices
(Springer, 2019)
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific ...
Event sponsorship and fundraising : an advanced guide
(Kogan Page, 2019)
"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ...
Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making
(Palgrave Macmillan, 2019)
This book explains the decision metrics at the grassroots of markets, synthesizing the extensive teaching and research experience of Dr Rajagopal, and sheds light into the effective use of data and analytics for understanding ...
Consumer behavior : building marketing strategy
(McGraw-Hill, 2019)
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We ...
Ethnic marketing : theory, practice and entrepreneurship
(Routledge, 2019)
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment ...
Digital marketing : strategic planning & integration
(SAGE Publications, 2019)
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a ...
Essentials of marketing
(Pearson, 2019)
This book provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to ...