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Now showing items 11-20 of 34
Global marketing
(Pearson, 2017)
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major ...
Contemporary advertising and integrated marketing communications
(McGraw-Hill, 2017)
Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ...
Marketing for hospitality and tourism
(Pearson, 2017)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Services marketing cases in emerging markets : an Asian perspective
(Springer, 2017)
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices ...
Fundamentals of digital marketing
(Pearson, 2017)
This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion ...
Marketing for dummies
(John Wiley & Sons, Inc., 2017)
This book is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or ...
Principles of marketing engineering and analytics
(DecisionPro, Inc., 2017)
"We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing ...
Marketing
(McGraw-Hill, 2017)
This book is the most concise, impactful approach to principles of marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows ...
Introduction to social media marketing : a guide for absolute beginners
(Apress, 2017)
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If ...
Managing customer experience and relationships : a strategic framework
(John Wiley & Sons, Inc., 2017)
This book positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll ...