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Now showing items 11-20 of 20
Social commerce : marketing, technology and management
(Springer, 2016)
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic ...
Global marketing strategy : an executive digest
(Springer, 2016)
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when ...
A framework for marketing management
(Pearson, 2016)
The 6th edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their ...
Account based marketing for dummies
(Wiley, 2016)
This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ...
A framework for marketing management
(Pearson, 2016)
The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th edition approaches ...
International marketing and export management
(Pearson, 2016)
This book offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. ...
Consumer behavior : building marketing strategy
(McGraw-Hill, 2016)
This book builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the ...
Marketing communications : discovery, creation and conversations
(Pearson, 2016)
This book provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies ...
Marketing management
(Pearson, 2016)
Hospitality Marketing Management (6th Edition)
(Wiley, 2016)
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the ...