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Now showing items 11-13 of 13
Marketing fashion : strategy, branding and promotion
(Laurence King Publishing, 2015)
This book is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are ...
Marketing : real people, real choice
(Pearson, 2015)
This book is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This edition presents more information than ever on marketing research ...
Marketing : an introduction
(Pearson, 2015)
This book reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.