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Now showing items 111-120 of 126
Key marketing metrics : the 50+ metrics every manager needs to know
(Pearson, 2021)
"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not ...
Marketing for nonprofit organizations : insights and innovations
(Oxford University Press, 2021)
The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. This new edition highlights new and innovative organizations ...
Marketing for dummies
(John Wiley & Sons, Inc., 2023)
This book covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and ...
Running events : policies, marketing and impacts
(Routledge, 2023)
"This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on ...
Marketing
(McGraw-Hill, 2022)
Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the ...
Project marketing : a practical approach
(Routledge, 2023)
This book is a comprehensive and practical guide to project marketing a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, ...
Sport consumer behaviour : marketing strategies
(Routledge, 2023)
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, ...
Social media marketing for dummies
(John Wiley & Sons, Inc., 2020)
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale-often directly into the pockets of consumers. But in the proliferating, ...
Social media marketing workbook 2022
(Independently published, 2022)
The theory of the marketing firm responding to the imperatives of consumer-orientation
(Palgrave Macmillan, 2021)
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing ...