Search
Now showing items 91-100 of 347
Global marketing
(Pearson, 2020)
This book continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty ...
Global marketing : a decision-oriented approach
(Prentice Hall, 2010)
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd), 2018)
The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment ...
The Routledge handbook of hospitality marketing
(Routledge, 2018)
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both ...
Children in hospitality and tourism : marketing and managing experiences
(DE GRUYTER, 2020)
This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of ...
Hospitality sales : selling smarter
(Thomson Delmar Learning, 2004)
This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in ...
Essentials of marketing research
(McGraw-Hill, 2017)
This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research ...
International marketing
(McGraw-Hill, 2020)
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ...
Essentials of marketing research
(McGraw-Hill, 2013)
It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing ...
Services marketing : people, technology, strategy
(World Scientific Publishing Co. Inc., 2016)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...