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Now showing items 91-100 of 126
Marketing and smart technologies : proceedings of ICMarkTech 2020
(Springer, 2021)
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and ...
Behavioural research for marketing : a practitioner's handbook
(Routledge, 2023)
"This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, ...
B2B digital marketing strategy : how to use new frameworks and models to achieve growth
(Kogan Page, 2020)
"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday ...
Advanced theory and practice in sport marketing
(Routledge, 2022)
The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information ...
Digital marketing
(Pearson, 2022)
This book is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. ...
Big data : a road map for successful digital marketing
(De Gruyter, 2022)
This book explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, ...
Communication and health : media, marketing and risk
(Palgrave Macmillan, 2022)
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, ...
Business-to-business marketing
(SAGE, 2020)
Coverage throughout of digital transformation and social responsibility in business markets; "Scenario" boxes which provide reflective decision-based situations for students to think through, helping them prepare for future ...
Commodity marketing : strategies, concepts, and cases
(Springer, 2022)
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of ...
Big data analytics : digital marketing and decision-making
(CRC Press, 2023)
"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry ...