Search

Now showing items 1-2 of 2

Contemporary case studies on fashion production, marketing and operations

Pui-Sze, Chow (editor); Chun-Hung, Chiu (editor); Yip, Amy, C. Y. (editor); Tang, Ailie K. Y. (editor) (Springer, 2018)

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on ...

Marketing management : an Asian perspective

Kotler, Philip; Keller, Kevin Lane; Ang, Swee Hoon (Pearson, 2018)

This book is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.