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Understanding digital marketing : marketing strategies for engaging the digital generation
(Kogan Page, 2014)
The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. This book will help ...
Direct, digital, and data-driven marketing
(Racom Communications, 2018)
This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...