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Tourism and hospitality marketing : a global perspective
(SAGE Publications Ltd, 2008)
Social media marketing in tourism and hospitality
(Springer, 2015)
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion ...
Best practices in hospitality and tourism marketing and management : a quality of life perspective
(Springer, 2019)
This book analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides ...
Hospitality marketing : an introduction
(Elsevier, 2004)
This book takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses ...
Marketing in tourism, hospitality, events, and food : a critical approach
(Goodfellow Publishers Limited, 2016)
Marketing tourism and hospitality : concepts and cases
(Palgrave Macmillan, 2021)
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range ...