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Sport business analytics : using data to increase revenue and improve operational efficiency
(CRC Press, 2017)
This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business ...
Data analytics in marketing, entrepreneurship, and innovation
(CRC Press, 2021)
This book covers techniques, processes, models, tools and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted ...
Big data analytics : applications in business and marketing
(CRC Press, 2022)
"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of ...
Data analytics for business : lessons for sales, marketing, and strategy
(Routledge, 2023)
"Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics ...
Social commerce : marketing, technology and management
(Springer, 2016)
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic ...
Marketing analytics : data-driven techniques with Microsoft Excel
(John Wiley & Sons, Inc., 2014)
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all ...
Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
(Routledge, 2022)
"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, ...
Marketing automation
(Society Publishing, 2020)
This book gives the readers an introduction of marketing automation, the tools for the purpose of marketing automation and explains the various strategies for the purpose of such automation. Also discussed in the book is ...
Marketing metrics : leverage analytics and data to optimize marketing strategies
(Kogan Page, 2022)
"Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many ...