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The art of client service : the classic guide
(Wiley, 2016)
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust ...
Food and experiential marketing : pleasure, wellbeing and consumption
(Routledge, 2019)
Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding ...
Managing customer experience and relationships : a strategic framework
(John Wiley & Sons, Inc., 2017)
This book positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll ...
Managing customer relationships : a strategic framework
(John Wiley & Sons, Inc., 2011)
"Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully ...
Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ...
Customer engagement marketing
(Palgrave Macmillan, 2018)
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and ...