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Now showing items 1-10 of 11
Contemporary case studies on fashion production, marketing and operations
(Springer, 2018)
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on ...
International case studies in tourism marketing
(Routledge, 2022)
"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation ...
Marketing management : a relationship approach
(Pearson, 2015)
This work is written for people, mainly students, who want to how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans.
Consumer behavior : building marketing strategy
(McGraw-Hill, 2019)
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We ...
Marketing management : an Asian perspective
(Pearson, 2018)
This book is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Ethics in marketing : international cases and perspectives
(Routledge, 2017)
Ethics in marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that ...
Marketing management : a relationship approach
(Pearson, 2019)
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and ...
Principles and practice of marketing
(McGraw-Hill, 2020)
This book provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context ...
Consumer behavior : building marketing strategy
(McGraw-Hill, 2016)
This book builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the ...
Marketing strategy : text and cases
(Cengage Learning, Inc., 2022)
You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, ...