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Consumer behavior and advertising management
(New Age International (P) Ltd., Publishers, 2006)
Handbook of consumer psychology
(Lawrence Erlbaum Associates, 2008)
This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. ...
Destination branding : creating the unique destination proposition
(Elsevier Ltd, 2004)
The art of client service : the classic guide
(Wiley, 2016)
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust ...
Contemporary advertising and integrated marketing communications
(McGraw-Hill, 2011)
Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ...
Contemporary advertising and integrated marketing communications
(McGraw-Hill, 2017)
Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ...
Foreign languages in advertising : linguistic and marketing perspectives
(Palgrave Macmillan, 2020)
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language ...
Branded content : the fateful merging of media and marketing
(Routledge, 2022)
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and ...
Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ...