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Management and marketing of wine tourism business : theory, practice, and cases

Sigala, Marianna (editor); Robinson, Richard N. S. (editor) (Palgrave Macmillan, 2019)

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in ...

Tourism management, marketing, and development : performance, strategies, and sustainability

Mariani, Marcello M. (editor); Czakon, Wojciech (editor); Buhalis, Dimitrios (editor) (Palgrave Macmillan, 2016)

This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the ...

Marketing and managing tourism destinations

Morrison, Alastair M. (Routledge, 2019)

This book is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated ...

Best practices in hospitality and tourism marketing and management : a quality of life perspective

Campón-Cerro, Ana María; Hernández-Mogollón, José Manuel; Folgado-Fernández, José Antonio (Springer, 2019)

This book analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides ...