Search
Now showing items 1-7 of 7
Consumer behavior : building marketing strategy
(McGraw-Hill, 2020)
This book builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and ...
Consumer behaviour
(Cengage Learning Australia, 2021)
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public ...
Consumer behaviour and the arts : a marketing perspective
(Routledge, 2022)
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. ...
Evaluating social media marketing : social proof and online buyer behaviour
(Routledge, 2022)
"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social ...
Consumer behavior : buying, having, and being
(Pearson, 2020)
This book covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves ...
Success in social marketing : 100 case studies from around the globe
(Routledge, 2023)
"Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities ...
Sport consumer behaviour : marketing strategies
(Routledge, 2023)
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, ...