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Now showing items 1-7 of 7
The effect of information technology on business and marketing intelligence systems
(Springer, 2023)
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social ...
Big data analytics : applications in business and marketing
(CRC Press, 2022)
"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of ...
Data analytics for business : lessons for sales, marketing, and strategy
(Routledge, 2023)
"Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics ...
Strategic and innovative pricing : price models for a digital economy
(Routledge, 2020)
"This book provides a guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in ...
Business-to-business marketing 2020-2021
(Richard K. Miller & Associate, 2020)
This report provides comparisons of the effectiveness of marketing tactics, surveys of marketers and end users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, ...
Business-to-business marketing
(SAGE, 2020)
Coverage throughout of digital transformation and social responsibility in business markets; "Scenario" boxes which provide reflective decision-based situations for students to think through, helping them prepare for future ...
Marketing analysis in sport business : global perspectives
(Routledge, 2023)
"This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience ...