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Sustainable destination branding and marketing : strategies for tourism development
(CABI, 2020)
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive ...
Influencer marketing for brands : what youtube and Instagram can teach you about the future of digital advertising
(Apress, 2020)
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing ...
Branded content : the fateful merging of media and marketing
(Routledge, 2022)
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and ...
Experiential marketing : case studies in customer experience
(Routledge, 2021)
"Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, ...
Internal marketing : theories, perspectives and stakeholders
(Routledge, 2021)
"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new ...
Marketing higher education : understanding how to build and promote the university brand
(Routledge, 2023)
"This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined ...
Implicative marketing : for a sustainable economy
(Routledge, 2020)
This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed ...