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International marketing research
(John Wiley & Sons Ltd, 2005)
This book is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global ...
The handbook of international trade : a guide to the principles and practice of export
(GMB Publishing Ltd, 2008)
This book provides a thorough understanding of the issues involved in developing and managing overseas trade. Aimed at students studying for the Institute of Export professional qualification and practitioners involved in ...