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Big data analytics : applications in business and marketing
(CRC Press, 2022)
"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of ...
Big data : a road map for successful digital marketing
(De Gruyter, 2022)
This book explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, ...