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Marketing and smart technologies : proceedings of ICMarkTech 2020

Rocha, Álvaro (editor); Reis, José Luís (editor); Peter, Marc K. (editor) (Springer, 2021)

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and ...