"This book provides a guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in ...

This report provides comparisons of the effectiveness of marketing tactics, surveys of marketers and end users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, ...

Coverage throughout of digital transformation and social responsibility in business markets; "Scenario" boxes which provide reflective decision-based situations for students to think through, helping them prepare for future ...