Browsing by Subject "Target marketing"

Now showing items 1-2 of 2

    • Experiential marketing : case studies in customer experience 

      Batat, Wided (Routledge, 2021)
      "Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, ...

    • Marketing strategy and competitive positioning 

      Hooley, Graham; Piercy, Nigel F.; Nicoulaud, Brigitte; Rudd, John M. (Prentice Hall, 2017)
      The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and ...