Đang hiển thị mục 1-20 trong tổng 42

    • Advances in global marketing : a research anthology 

      Leonidou, Leonidas C. (editor); Katsikeas, Constantine S. (editor); Samiee, Saeed (editor); Aykol, Bilge (editor) (Springer, 2018)
      This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing ...
    • Contemporary entrepreneurship issues in international business 

      Jasovska, Pavlina (editor); Logue, Danielle (editor); Rammal, Hussain G (editor) (World Scientific, 2021)
      There has been significant interest in role of entrepreneurs and entrepreneurial activities in driving global economic growth and also in responding to changing social and environmental conditions that are affecting societies ...
    • Contemporary issues in international business : institutions, strategy and performance 

      Castellani, Davide (editor); Narula, Rajneesh (editor); Surdu, Irina (editor) (Palgrave Macmillan, 2018)
      This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding ...
    • Data analytics in marketing, entrepreneurship, and innovation 

      Kehal, Mounir; Alfy, Shahira El (CRC Press, 2021)
      This book covers techniques, processes, models, tools and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted ...
    • Digital business models : concepts, models, and the alphabet case study 

      Bernd W. Wirtz (Springer, 2019)
      The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices ...
    • Digital entrepreneurship : impact on business and society 

      Soltanifar, Mariusz (editor); Hughes, Mathew (editor); Göcke, Lutz (editor) (Springer, 2021)
      This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and ...
    • Effective entrepreneurial management : strategy, planning, risk management, and organization 

      Hisrich, Robert D.; Ramadani, Veland (Springer, 2017)
      This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial ...
    • Entrepreneurial family businesses : innovation, governance, and succession 

      Ramadani, Veland; Memili, Esra; Palalić, Ramo; Chang, Erick P. C. (Springer, 2020)
      This book provides an extensive overview of family business-related topics such as context and uniqueness, lifecycle and ownership configurations, conflict management, corporate governance, succession challenges, ...
    • Entrepreneurial finance 

      Leach, J. Chris; Melicher, Ronald W. (Cengage Learning, 2012)
      This reader-friendly edition closely follows a "life cycle of the firm" as it introduces the theories, knowledge, and financial tools any entrepreneur needs to start, build, and eventually harvest a successful business ...
    • Entrepreneurial finance 

      Hulme, Simon; Drew, Chris (Macmillan Education Limited ; Red Globe Press, 2020)
      Presenting an abundance of case studies and examples throughout, the book uses a step-by-step approach which will develop the reader's knowledge of the three key financial statements: profit & loss, balance sheet and cash ...
    • Entrepreneurial finance : finance and business strategies for the serious entrepreneur 

      Rogers, Steven (McGraw-Hill, 2020)
      For over 20 years, Steven Rogers’s Entrepreneurial Finance has been the definitive guide to setting up and managing the financial aspects of any small- to medium-sized business. But how can today’s entrepreneurs learn to ...
    • Entrepreneurial finance : fundamentals of financial planning and management for small business 

      Alhabeeb, M. J. (Wiley, 2015)
      With a unique combination of topics fromfinance, small business management, and entrepreneurship, the bookprepares readers for the challenges of today’s economy. Entrepreneurial Finance: Fundamentals of Financial Planning ...
    • Entrepreneurial finance in emerging markets : exploring tools, techniques, and innovative technologies 

      Klonowski, Darek (Palgrave Macmillan, 2020)
      This book presents a wide range of tools and techniques used in entrepreneurial finance in emerging markets. Among them, venture capital is perhaps the best known, understood, and researched mode of entrepreneurial finance. ...
    • Entrepreneurial finance, innovation and development : a research companion 

      Ngo, Vi Dung (editor); Nguyen, Duc Khuong (editor); Nguyen, Ngoc Thang (editor) (Routledge, 2022)
      "Entrepreneurship is now unanimously considered to be a major engine for socio-economic development, mainly because it creates jobs and innovation. Governments around the world pay special attention to removing entrepreneurial ...
    • Entrepreneurial growth : individual, firm, and region 

      Katz, Jerome A.; Corbett, Andrew C.; McKelvie, Alexander (Emerald, 2015)
      The latest volume of Advances in Entrepreneurship, Firm Emergence and Growth examines many questions regarding growth. What decisions and designs of the entrepreneur lead to growth? What are the beginning stages of growth? ...
    • Entrepreneurial marketing : an effectual approach 

      Nijssen, Edwin J. (Routledge, 2017)
      How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. ...
    • Entrepreneurial marketing : how to develop customer demand 

      Nijssen, Edwin J. (Routledge, 2022)
      How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. ...
    • Entrepreneurship 

      Hisrich, Robert D.; Peters, Michael P.; Shepherd, Dean A. (McGraw-Hill Education, 2017)
    • Entrepreneurship & small business management 

      Mariotti, Steve; Glackin, Caroline (Pearson, 2015)
      Written by award-winning experts, Steve Mariotti and Caroline Glackin, "Entrepreneurship and Small Business Management "presents complex economic, financial and business concepts in a manner easily understood by a variety ...
    • Entrepreneurship & small business management in the hospitality 

      Lee-Ross, Darren; Lashley, Conrad (Butterworth-Heinemann, an imprint of Elsevier, 2009)
      Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical ...