Duyệt theo Chủ đề "social media"

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    • Fake news or true lies? Reflections about problematic contents in marketing 

      Di Domenico, Giandomenico; Visentin, Marco (SAGE Open, 2020)
      Abstract Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world. Although ...

    • Improvised Marketing Interventions in Social Media 

      Abhishek Borah; Sourindra Banerjee; Yu-Ting Lin; Apurv Jain; Andreas B. Eisingerich (SAGE Open, 2020)
      Online virality has attracted the attention of academics and marketers who want to identify the characteristics of online content that promote sharing. This article adds to this body of research by examining the phenomenon ...

    • Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology 

      Sunday C. Eze; Vera C. A. Chinedu-Eze; Hart O. Awa (SAGE Open, 2021)
      In developing world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to adopt social media marketing technology (SMMT) rely heavily on study findings from the Western World without much recourse to ...