Duyệt theo Chủ đề "Sports"

Đang hiển thị mục 1-20 trong tổng 21

    • 21st century sports : how technologies will change sports in the digital age 

      Schmidt, Sascha L. (editor) (Springer, 2020)
      This book outlines the effects that technology-induced change will have on sport within the next five to ten years, and provides food for thought concerning what lies further ahead. Presented as a collection of essays, the ...

    • Advanced theory and practice in sport marketing 

      Schwarz, Eric C.; Brannigan, Kyle J.; Cattani, Kevin P.; Hunter, Jason D. (Routledge, 2022)
      The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information ...

    • Backpacker tourism : concepts and profiles 

      Hannam, Kevin (editor); Ateljevic, Irena (editor) (Channel View Publications, 2008)
      This book profiles explores the current state of the international backpacker phenomenon, drawing together different disciplinary perspectives on its meaning, impact and significance. Links are drawn between conceptual ...

    • Consumer behaviour in sport and events : marketing action 

      Funk, Daniel C. (Butterworth-Heinemann is an imprint of Elsevier, 2008)
      This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event ...

    • Contemporary sport management 

      Pedersen, Paul M. (editor); Thibault, Lucie (editor) (Human Kinetics, 2019)
      This book returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management. Its offers ...

    • Foundations of sport and exercise psychology 

      Weinberg, Robert S.; Gould, Daniel (Human Kinetics, 2019)
      This book offers both students and new practitioners a comprehensive view of sport and exercise psychology, drawing connections between research and practice and capturing the excitement of the world of sport and exercise.

    • Introduction to tourism and hospitality in BC 

      Westcott, Morgan (editor); Anderson, Wendy (editor) (BCcampus, 2021)
      This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, ...

    • Marketing analysis in sport business : global perspectives 

      Byon, Kevin K. (editor); Yim, Brian H. (editor); Zhang, James J. (editor) (Routledge, 2023)
      "This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience ...

    • Security management for sports and special events : an interagency approach to creating safe facilities 

      Hall, Stacey A.; Cooper, Walter E.; Marciani, Lou; McGee, James A. (Human Kinetics, 2012)
      This book presents a systematic approach to stadium and venue security. Unlike traditional risk management books that present guidelines to promote safety and discourage litigation in sport and recreation settings, it deals ...

    • Sport and exercise psychology : topics in applied psychology 

      Lane, Andrew M. (Hodder Education, 2008)
      The book introduces the undergraduate psychology student to both academic and professional aspects of Sport and Exercise Psychology. It uses up to date research evidence, established theory and a variety of activities that ...

    • Sport business analytics : using data to increase revenue and improve operational efficiency 

      Harrison, C. Keith; Bukstein, Scott (CRC Press, 2017)
      This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business ...

    • Sport consumer behaviour : marketing strategies 

      Funk, Daniel C; Alexandris, Kostas; McDonald, Heath (Routledge, 2023)
      Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, ...

    • Sport entrepreneurship : developing and sustaining an entrepreneurial sports culture 

      Ratten, Vanessa (Springer, 2018)
      This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded ...

    • Sport tourism : interrelationships, impacts, and issues 

      Ritchie, Brent W. (editor); Adair, Daryl (editor) (Channel View Publications, 2004)
      This book examines the economic, social and environmental impacts and issues associated with the development of sport tourism globally, including the lack of research and coordination between industry and government. The ...

    • Sport tourism development 

      Hinch, Thomas; Higham, James (Channel View Publications, 2004)
      Sport and tourism are global social and economic phenomena that increasingly demonstrate a convergence of business, planning and management interests. In setting the foundation for this book, the unique qualities of sport ...

    • Sports marketing and the psychology of marketing communication 

      Kahle, Lynn R. (editor); Riley, Chris (editor) (Lawrence Erlbaum Associates, Inc., 2004)
      This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several ...

    • The economics of sports 

      Leeds, Michael A.; Allmen, Peter von; Matheson, Victor A. (Routledge, 2018)
      The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect ...

    • The Routledge handbook of volunteering in events, sport and tourism 

      Holmes, Kirsten (editor); Lockstone-Binney, Leonie (editor); Smith, Karen A. (editor); Shipway, Richard (editor) (Routledge, 2022)
      "This timely handbook examines the most contemporary, controversial and cutting-edge issues related to the involvement of volunteers in the fields of events, sport and tourism. Split into thematic sections, the primary ...

    • The sociology of sports : an introduction 

      Delaney, Tim; Madigan, Tim (McFarland & Company, Inc., 2015)
      "In its second edition, this book takes a fresh approach to the study of sports, presenting key concepts such as socialization, economics, gender, race, ethnicity, religion, politics, the media and the role of sport in ...

    • The sports strategist : developing leaders for a high-performance industry 

      Rein, Irving; Shields, Ben; Grossman, Adam (Oxford University Press, 2015)
      In this book, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports strategists ...