Đang hiển thị mục 1-9 trong tổng 9

    • Account based marketing for dummies 

      Vajre, Sangram (Wiley, 2016)
      This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ...
    • Customer relationship management : concepts and technologies 

      Buttle, Francis; Maklan, Stan (Routledge, 2019)
      This book continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the ...
    • Experiential marketing : case studies in customer experience 

      Batat, Wided (Routledge, 2021)
      "Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, ...
    • Managing customer experience and relationships : a strategic framework 

      Peppers, Don; Rogers, Martha (John Wiley & Sons, Inc., 2017)
      This book positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll ...
    • Managing customer relationships : a strategic framework 

      Peppers, Don; Rogers, Martha (John Wiley & Sons, Inc., 2011)
      "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully ...
    • Marketing management : a relationship approach 

      Hollensen, Svend (Pearson, 2015)
      This work is written for people, mainly students, who want to how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans.
    • Marketing management : a relationship approach 

      Hollensen, Svend (Pearson, 2019)
      This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and ...
    • Proactive selling : control the process, win the sale 

      Miller, William “Skip” (Amacom, 2003)
    • The customer of the future : 10 guiding principles for winning tomorrow's business 

      Morgan, Blake (HarperCollins Leadership, 2019)
      "Tomorrow's customers need to be targeted today! With emerging technology transforming customer expectations, it's more important than ever to keep a laser focus on the experience companies provide their customers. In The ...