Duyệt theo Chủ đề "Product management"
Đang hiển thị mục 1-10 trong tổng 10
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Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ... -
Creativity in product innovation
(Cambridge University Press, 2002) -
Green marketing management
(South-Western, a part of Cengage Learning, 2011)This book helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a ... -
Innovation management and new product development
(Pearson, 2017)Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. ... -
Innovation management and new product development for engineers : supplement. Volume 2
(Momentum Press, 2018)The managerial aspects get ample attention as well as the socioeconomic aspects in the context of product design and engineering. For this wide range of topics, the book provides both theoretical underpinning and practical ... -
Managing product development
(Oxford University Press, 1996)This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different ... -
New food product development : from concept to marketplace
(CRC Press, 2011)This book describes stages of development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace. Drawing on his extensive experience in new food ... -
New product development : from initial idea to product management
(Butterworth-Heinemann, 2003)This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product ... -
Project management in new product development
(McGraw-Hill, 2008)Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. ... -
Strategic brand management
(Cerebellum Press, 2017)This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing ...
