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    • Competitive branding strategies : managing performance in emerging markets 

      Rajagopal (Palgrave Macmillan, 2019)
      This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions ...
    • Performance management : key strategies and practical guidelines 

      Armstrong, Michael (Kogan Page, 2006)
      In this fully revised new edition, Armstrong incorporates the findings of two major research projects on performance management (CIPD and e-reward) and illustrates the results with a number of pertinent case studies providing ...
    • Performance management for dummies 

      Aguinis, Herman (Wiley, 2019)
      This book is the definitive guide to infuse performance management with your organization's strategic goals and priorities. It provides the nuts and bolts of how to define and measure performance in terms of what employees ...