Duyệt theo Chủ đề "Marketing research"
Đang hiển thị mục 1-20 trong tổng 28
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Basic marketing research : integration of social media
(Pearson, 2012)Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. -
Essentials of marketing analytics
(McGraw-Hill, 2022)"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at ... -
Essentials of marketing research
(McGraw-Hill, 2013)It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing ... -
Essentials of marketing research
(McGraw-Hill, 2021)This book uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced ... -
Essentials of marketing research : a hands-on orientation
(Pearson, 2015)This book presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social ... -
Key marketing metrics : the 50+ metrics every manager needs to know
(Pearson, 2021)"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not ... -
Market research in practice : a guide to the basics
(Kogan Page Limited, 2004)It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. ... -
Market research made easy
(Self-Counsel Press, 2002)"Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase ... -
Marketing analytics : a machine learning approach
(Apple Academic Press Inc., 2023)"With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, ... -
Marketing analytics : a practical guide to improving consumer insights using data techniques
(Kogan Page, 2023)"Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these ... -
Marketing analytics : data-driven techniques with Microsoft Excel
(John Wiley & Sons, Inc., 2014)Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all ... -
Marketing analytics : essential tools for data-driven decisions
(Darden Business Publishing, University of Virginia Press, 2021)"A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business ... -
Marketing metrics : the definitive guide to measuring marketing performance
(Pearson Education, Inc., 2010) -
Marketing research
(2008) -
Marketing research
(John Wiley & Sons, Inc., 2015)In this book, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, ... -
Marketing research
(Pearson, 2017)This book continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental ... -
Marketing research
(Pearson, 2020)This book gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze ... -
Marketing research : a practical approach
(SAGE Publications Ltd, 2008)This book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative ... -
Marketing research : an applied approach
(Pearson, 2017)Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material. -
Marketing research : an applied prientation
(Pearson, 2020)With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step ...
