Duyệt theo Chủ đề "Marketing"
Đang hiển thị mục 1-20 trong tổng 369
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22 quy luật bất biến trong marketing = The 22 immutable laws of marketing
(Nxb. Tổng hợp Tp. Hồ Chí Minh; First News - Trí Việt, [K.xđ.])Trình bày những qui luật cơ bản có khả năng chi phối, quyết định quan trọng đến sự thành bại trong kinh doanh. Đây cũng là công trình tâm huyết của hai tác giả Al Ries và Jack Trout với nhiều năm nghiên cứu và trải nghiệm ... -
50 proven ways to build restaurant sales & profit
(Hospitality Masters Press, 1997) -
A framework for marketing management
(Pearson, 2016)The 6th edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their ... -
A framework for marketing management
(Pearson, 2016)The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th edition approaches ... -
A preface to marketing management
(McGraw-Hill, 2015)This book is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By ... -
Absolute essentials of digital marketing
(Routledge, 2021)This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear ... -
Absolute essentials of strategic marketing
(Routledge, 2021)Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ... -
Accelerating new food product design and development
(Wiley-Blackwell, 2017)This book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. This updated edition, by a group of seasoned food industry ... -
Account based marketing for dummies
(Wiley, 2016)This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ... -
Advanced theory and practice in sport marketing
(Routledge, 2022)The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information ... -
Advances in global marketing : a research anthology
(Springer, 2018)This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing ... -
Advertising in contemporary consumer culture
(Palgrave Macmillan, 2018)This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author ... -
Advertisting Progress: American business and the rise of consumer Marketing
(Johns Hopkins University Press, 2019) -
Agency account handling : avoiding blood sweat and tears
(John Wiley & Sons Ltd, 2004)This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and ... -
AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots
(Palgrave Macmillan, 2019)This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ... -
America’s historic stockyards : livestock hotels
(J’Nell L. Pate, 2005) -
An integrated approach to new food product development
(CRC Press, 2009) -
Artificial intelligence for marketing management
(Routledge, 2023)This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets ... -
B2B digital marketing strategy : how to use new frameworks and models to achieve growth
(Kogan Page, 2020)"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday ...
